Communication Revolution

Internet Marketing is a relatively new field. New enough, in fact, that when I tell people what I'm majoring in, they frequently need me to define what it is exactly that I'm studying.
In the past, I have attempted to explain that I am becoming educated in traditional marketing methodology but am also learning how to use these methods more effectively via new technologies like the Internet.
The way the world communicates is changing. Social media and the Internet are not a fad; they are, in fact, the key players in a communication revolution.
This video, which has gone "viral" since its release (meaning that it has been shared widely by millions of viewers), clearly demonstrates the effect that the Internet and social media has had on the ways we exchange information, make purchases, search for answers to our questions and form relationships. Are you learning the language of social media and the Internet?
As author David Meerman Scott says, "We are what we publish." In this increasingly digital age, if you're not maintaining a presence on these new media channels, you don't exist to many of your potential customers.