Put your hands in an upright position

According to the Southwest Airlines website, "The mission of Southwest Airlines is dedication
to the highest quality of Customer Service
delivered with a sense of warmth, friendliness,
individual pride, and Company Spirit. "

Their company culture has been described more than once as "quirky". This is an airline with its own "blogospondent" who routinely posts about the wild and wacky goings-on in the company.

Nuts About Southwest

The following video is a wonderful example of how Southwest has mastered the art of communicating the mission and culture of its brand in creative and unexpected ways.
As this very talented flight attendant says, "You won't see this on United!"

Rapping flight attendant